{"title":"Standard II Collection","description":"","products":[{"product_id":"standard-ii-collection-h-150-electric-guitar-with-case-chestnut-burst","title":"Standard II Collection H-150 Electric Guitar with Case, Chestnut Burst","description":"\u003cp\u003eCrafted in Kalamazoo, Michigan, at the legendary 225 Parsons Street factory, the Standard II Collection H-150 upholds Heritage’s American-made legacy with meaningful refinements. This evolution of the original Standard Collection features premium tonewoods, enhanced details, and the unmistakable sustain and character that define the H-150.\u003c\/p\u003e\u003cp\u003eThe H-150 features a carved maple top with a genuine mahogany back, crafted with weight relief for enhanced playing comfort without sacrificing tonal richness. A new headstock veneer bearing the ‘Heritage’ logo elevates its aesthetic, while the comfortable ’60s neck profile offers a slim yet familiar grip for every player.\u003c\/p\u003e\u003cp\u003eThe tone of this guitar comes courtesy of the newly developed Heritage Custom Shop 225 Standard Humbuckers, designed and wound entirely in-house. Built with 42 AWG plain enamel wire for the neck position and 43 AWG poly wire for the bridge on Butyrate bobbins, paired with 2.5-inch roughcast Alnico 5 magnets, these pickups deliver a wide and expressive tonal range. Potted covers ensure feedback resistance at higher volumes, and modern series\/parallel switching via push\/pull tone pots provides bright single-coil-like clarity without the typical volume loss of coil-splitting.\u003c\/p\u003e\u003cp\u003eAvailable in new finishes including Wine Red, Bourbon Burst and Chestnut Burst alongside Dirty Lemon Burst and Ebony, the Standard II H-150 is a refined take on a Heritage classic.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProduct Type: Solid Body Electric Guitars\u003c\/li\u003e\n\u003cli\u003eProduct Title: Heritage Standard Collection II H-150 Electric Guitar with Case\u003c\/li\u003e\n\u003cli\u003eBody Material: Curly Maple (Top) \/ Genuine Mahogany with Weight Relief (Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Chestnut Burst\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: '60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch, Series\/Parallel Switching with Push\/Pull Pots\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45737427861657,"sku":"HRT-010147112","price":2599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010147112_2FHRT-010147112_1756781619700.jpg?v=1758524133"},{"product_id":"standard-ii-collection-h-150-electric-guitar-with-case-ebony","title":"Standard II Collection H-150 Electric Guitar with Case, Ebony","description":"\u003cp\u003eCrafted in Kalamazoo, Michigan, at the legendary 225 Parsons Street factory, the Standard II Collection H-150 upholds Heritage’s American-made legacy with meaningful refinements. This evolution of the original Standard Collection features premium tonewoods, enhanced details, and the unmistakable sustain and character that define the H-150.\u003c\/p\u003e\u003cp\u003eThe H-150 features a carved maple top with a genuine mahogany back, crafted with weight relief for enhanced playing comfort without sacrificing tonal richness. A new headstock veneer bearing the ‘Heritage’ logo elevates its aesthetic, while the comfortable ’60s neck profile offers a slim yet familiar grip for every player.\u003c\/p\u003e\u003cp\u003eThe tone of this guitar comes courtesy of the newly developed Heritage Custom Shop 225 Standard Humbuckers, designed and wound entirely in-house. Built with 42 AWG plain enamel wire for the neck position and 43 AWG poly wire for the bridge on Butyrate bobbins, paired with 2.5-inch roughcast Alnico 5 magnets, these pickups deliver a wide and expressive tonal range. Potted covers ensure feedback resistance at higher volumes, and modern series\/parallel switching via push\/pull tone pots provides bright single-coil-like clarity without the typical volume loss of coil-splitting.\u003c\/p\u003e\u003cp\u003eAvailable in new finishes including Wine Red, Bourbon Burst and Chestnut Burst alongside Dirty Lemon Burst and Ebony, the Standard II H-150 is a refined take on a Heritage classic.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProduct Type: Solid Body Electric Guitars\u003c\/li\u003e\n\u003cli\u003eProduct Title: Heritage Standard Collection II H-150 Electric Guitar with Case\u003c\/li\u003e\n\u003cli\u003eBody Material: Curly Maple (Top) \/ Genuine Mahogany with Weight Relief (Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Ebony\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: '60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch, Series\/Parallel switching with Push\/Pull Pots\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45737427959961,"sku":"HRT-010147127","price":2599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010147127_2FHRT-010147127_1756781720280.jpg?v=1758524132"},{"product_id":"standard-ii-collection-h-150-electric-guitar-with-case-dirty-lemon-burst","title":"Standard II Collection H-150 Electric Guitar with Case, Dirty Lemon Burst","description":"\u003cp\u003eCrafted in Kalamazoo, Michigan, at the legendary 225 Parsons Street factory, the Standard II Collection H-150 upholds Heritage’s American-made legacy with meaningful refinements. This evolution of the original Standard Collection features premium tonewoods, enhanced details, and the unmistakable sustain and character that define the H-150.\u003c\/p\u003e\u003cp\u003eThe H-150 features a carved maple top with a genuine mahogany back, crafted with weight relief for enhanced playing comfort without sacrificing tonal richness. A new headstock veneer bearing the ‘Heritage’ logo elevates its aesthetic, while the comfortable ’60s neck profile offers a slim yet familiar grip for every player.\u003c\/p\u003e\u003cp\u003eThe tone of this guitar comes courtesy of the newly developed Heritage Custom Shop 225 Standard Humbuckers, designed and wound entirely in-house. Built with 42 AWG plain enamel wire for the neck position and 43 AWG poly wire for the bridge on Butyrate bobbins, paired with 2.5-inch roughcast Alnico 5 magnets, these pickups deliver a wide and expressive tonal range. Potted covers ensure feedback resistance at higher volumes, and modern series\/parallel switching via push\/pull tone pots provides bright single-coil-like clarity without the typical volume loss of coil-splitting.\u003c\/p\u003e\u003cp\u003eAvailable in new finishes including Wine Red, Bourbon Burst and Chestnut Burst alongside Dirty Lemon Burst and Ebony, the Standard II H-150 is a refined take on a Heritage classic.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProduct Type: Solid Body Electric Guitars\u003c\/li\u003e\n\u003cli\u003eProduct Title: Heritage Standard Collection II H-150 Electric Guitar with Case\u003c\/li\u003e\n\u003cli\u003eBody Material: Curly Maple (Top) \/ Genuine Mahogany with Weight Relief (Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Dirty Lemon Burst\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: '60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch, Series\/Parallel switching with Push\/Pull Pots\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45737428582553,"sku":"HRT-010147128","price":2599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010147128_2FHRT-010147128_1756781653450.jpg?v=1758524154"},{"product_id":"standard-ii-collection-h-150-electric-guitar-with-case-wine-red","title":"Standard II Collection H-150 Electric Guitar with Case, Wine Red","description":"\u003cp\u003eCrafted in Kalamazoo, Michigan, at the legendary 225 Parsons Street factory, the Standard II Collection H-150 upholds Heritage’s American-made legacy with meaningful refinements. This evolution of the original Standard Collection features premium tonewoods, enhanced details, and the unmistakable sustain and character that define the H-150.\u003c\/p\u003e\u003cp\u003eThe H-150 features a carved maple top with a genuine mahogany back, crafted with weight relief for enhanced playing comfort without sacrificing tonal richness. A new headstock veneer bearing the ‘Heritage’ logo elevates its aesthetic, while the comfortable ’60s neck profile offers a slim yet familiar grip for every player.\u003c\/p\u003e\u003cp\u003eThe tone of this guitar comes courtesy of the newly developed Heritage Custom Shop 225 Standard Humbuckers, designed and wound entirely in-house. Built with 42 AWG plain enamel wire for the neck position and 43 AWG poly wire for the bridge on Butyrate bobbins, paired with 2.5-inch roughcast Alnico 5 magnets, these pickups deliver a wide and expressive tonal range. Potted covers ensure feedback resistance at higher volumes, and modern series\/parallel switching via push\/pull tone pots provides bright single-coil-like clarity without the typical volume loss of coil-splitting.\u003c\/p\u003e\u003cp\u003eAvailable in new finishes including Wine Red, Bourbon Burst and Chestnut Burst alongside Dirty Lemon Burst and Ebony, the Standard II H-150 is a refined take on a Heritage classic.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProduct Type: Solid Body Electric Guitars\u003c\/li\u003e\n\u003cli\u003eProduct Title: Heritage Standard Collection II H-150 Electric Guitar with Case\u003c\/li\u003e\n\u003cli\u003eBody Material: Curly Maple (Top) \/ Genuine Mahogany with Weight Relief (Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Wine Red\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: '60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch, Series\/Parallel switching with Push\/Pull Pots\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45737428648089,"sku":"HRT-010147168","price":2599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010147168_2FHRT-010147168_1756781543820.jpg?v=1758524155"},{"product_id":"standard-ii-collection-h-150-electric-guitar-with-case-bourbon-burst","title":"Standard II Collection H-150 Electric Guitar with Case, Bourbon Burst","description":"\u003cp\u003eCrafted in Kalamazoo, Michigan, at the legendary 225 Parsons Street factory, the Standard II Collection H-150 upholds Heritage’s American-made legacy with meaningful refinements. This evolution of the original Standard Collection features premium tonewoods, enhanced details, and the unmistakable sustain and character that define the H-150.\u003c\/p\u003e\u003cp\u003eThe H-150 features a carved maple top with a genuine mahogany back, crafted with weight relief for enhanced playing comfort without sacrificing tonal richness. A new headstock veneer bearing the ‘Heritage’ logo elevates its aesthetic, while the comfortable ’60s neck profile offers a slim yet familiar grip for every player.\u003c\/p\u003e\u003cp\u003eThe tone of this guitar comes courtesy of the newly developed Heritage Custom Shop 225 Standard Humbuckers, designed and wound entirely in-house. Built with 42 AWG plain enamel wire for the neck position and 43 AWG poly wire for the bridge on Butyrate bobbins, paired with 2.5-inch roughcast Alnico 5 magnets, these pickups deliver a wide and expressive tonal range. Potted covers ensure feedback resistance at higher volumes, and modern series\/parallel switching via push\/pull tone pots provides bright single-coil-like clarity without the typical volume loss of coil-splitting.\u003c\/p\u003e\u003cp\u003eAvailable in new finishes including Wine Red, Bourbon Burst and Chestnut Burst alongside Dirty Lemon Burst and Ebony, the Standard II H-150 is a refined take on a Heritage classic.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProduct Type: Solid Body Electric Guitars\u003c\/li\u003e\n\u003cli\u003eProduct Title: Heritage Standard Collection II H-150 Electric Guitar with Case\u003c\/li\u003e\n\u003cli\u003eBody Material: Curly Maple (Top) \/ Genuine Mahogany with Weight Relief (Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Bourbon Burst\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: '60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch, Series\/Parallel Switching with Push\/Pull Pots\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45737429106841,"sku":"HRT-010147151","price":2599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010147151_2FHRT-010147151_1756781590120.jpg?v=1758524176"},{"product_id":"standard-ii-collection-h-150-p90-electric-guitar-with-case-ebony","title":"Standard II Collection H-150 P90 Electric Guitar with Case, Ebony","description":"\u003cp\u003eThe Heritage Standard II Collection H-150 P90 is a powerful evolution of an American classic. Built at the iconic 225 Parsons Street factory in Kalamazoo, Michigan, this solid-body electric guitar embodies the spirit of the golden era while introducing refined modern craftsmanship and tone.\u003c\/p\u003e\u003cp\u003eIts genuine mahogany body features weight relief for enhanced playing comfort without sacrificing tonal depth or sustain. The result is a resonant and balanced instrument that sings with warmth and authority.\u003c\/p\u003e\u003cp\u003eAt the core of its sound lies a pair of newly designed Heritage Custom Shop 225 Standard P90 pickups, crafted and wound in-house for exceptional punch, clarity, and definition. Featuring 42 AWG poly wire and Alnico 5 magnets, these pickups deliver a fat, articulate tone with a tight low end and crisp highs, offering the perfect blend of vintage character and modern precision.\u003c\/p\u003e\u003cp\u003eThe H-150 P90’s ’60s neck profile ensures a familiar yet fluid playing experience, combining comfort and control in equal measure. Premium CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch guarantee reliable performance and signal purity, while the updated headstock veneer with the “Heritage” logo brings an elevated aesthetic to this modern classic.\u003c\/p\u003e\u003cp\u003eFinished in striking new colorways including Dirty Lemon Burst and Midnight Blue, alongside timeless favorites Cherry and Ebony, the Standard II Collection H-150 P90 stands as a proud testament to Heritage’s enduring craftsmanship, a guitar designed to inspire players for generations.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Curly Maple (Top) \/ Genuine Mahogany with Weight Relief (Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Ebony\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard P90 (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842726125721,"sku":"HRT-010149127","price":2599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010149127_2FHRT-010149127_1761702240400.jpg?v=1761789879"},{"product_id":"standard-ii-collection-h-150-p90-electric-guitar-with-case-dirty-lemon-burst","title":"Standard II Collection H-150 P90 Electric Guitar with Case, Dirty Lemon Burst","description":"\u003cp\u003eThe Heritage Standard II Collection H-150 P90 is a powerful evolution of an American classic. Built at the iconic 225 Parsons Street factory in Kalamazoo, Michigan, this solid-body electric guitar embodies the spirit of the golden era while introducing refined modern craftsmanship and tone.\u003c\/p\u003e\u003cp\u003eIts genuine mahogany body features weight relief for enhanced playing comfort without sacrificing tonal depth or sustain. The result is a resonant and balanced instrument that sings with warmth and authority.\u003c\/p\u003e\u003cp\u003eAt the core of its sound lies a pair of newly designed Heritage Custom Shop 225 Standard P90 pickups, crafted and wound in-house for exceptional punch, clarity, and definition. Featuring 42 AWG poly wire and Alnico 5 magnets, these pickups deliver a fat, articulate tone with a tight low end and crisp highs, offering the perfect blend of vintage character and modern precision.\u003c\/p\u003e\u003cp\u003eThe H-150 P90’s ’60s neck profile ensures a familiar yet fluid playing experience, combining comfort and control in equal measure. Premium CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch guarantee reliable performance and signal purity, while the updated headstock veneer with the “Heritage” logo brings an elevated aesthetic to this modern classic.\u003c\/p\u003e\u003cp\u003eFinished in striking new colorways including Dirty Lemon Burst and Midnight Blue, alongside timeless favorites Cherry and Ebony, the Standard II Collection H-150 P90 stands as a proud testament to Heritage’s enduring craftsmanship, a guitar designed to inspire players for generations.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Curly Maple (Top) \/ Genuine Mahogany with Weight Relief (Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Dirty Lemon Burst\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard P90 (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch.\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842726224025,"sku":"HRT-010149128","price":2599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010149128_2FHRT-010149128_1761702282750.jpg?v=1761789884"},{"product_id":"standard-ii-collection-h-150-p90-electric-guitar-with-case-midnight-blue","title":"Standard II Collection H-150 P90 Electric Guitar with Case, Midnight Blue","description":"\u003cp\u003eThe Heritage Standard II Collection H-150 P90 is a powerful evolution of an American classic. Built at the iconic 225 Parsons Street factory in Kalamazoo, Michigan, this solid-body electric guitar embodies the spirit of the golden era while introducing refined modern craftsmanship and tone.\u003c\/p\u003e\u003cp\u003eIts genuine mahogany body features weight relief for enhanced playing comfort without sacrificing tonal depth or sustain. The result is a resonant and balanced instrument that sings with warmth and authority.\u003c\/p\u003e\u003cp\u003eAt the core of its sound lies a pair of newly designed Heritage Custom Shop 225 Standard P90 pickups, crafted and wound in-house for exceptional punch, clarity, and definition. Featuring 42 AWG poly wire and Alnico 5 magnets, these pickups deliver a fat, articulate tone with a tight low end and crisp highs, offering the perfect blend of vintage character and modern precision.\u003c\/p\u003e\u003cp\u003eThe H-150 P90’s ’60s neck profile ensures a familiar yet fluid playing experience, combining comfort and control in equal measure. Premium CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch guarantee reliable performance and signal purity, while the updated headstock veneer with the “Heritage” logo brings an elevated aesthetic to this modern classic.\u003c\/p\u003e\u003cp\u003eFinished in striking new colorways including Dirty Lemon Burst and Midnight Blue, alongside timeless favorites Cherry and Ebony, the Standard II Collection H-150 P90 stands as a proud testament to Heritage’s enduring craftsmanship, a guitar designed to inspire players for generations.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Curly Maple (Top) \/ Genuine Mahogany with Weight Relief (Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Midnight Blue\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard P90 (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch.\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842726355097,"sku":"HRT-010149160","price":2599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010149160_2FHRT-010149160_1761702316770.jpg?v=1761789888"},{"product_id":"standard-ii-collection-h-530-electric-guitar-with-case-trans-cherry","title":"Standard II Collection H-530 Electric Guitar with Case, Trans Cherry","description":"\u003cp\u003eLightweight, resonant, and effortlessly expressive, the Heritage Standard II Collection H-530 is a masterclass in hollow-body design. Built at 225 Parsons Street in Kalamazoo, this model channels decades of archtop expertise into a versatile instrument that feels alive in the player’s hands.\u003c\/p\u003e\u003cp\u003eIts fully hollow construction unlocks a rich, airy resonance and quick note response that is ideal for blues, rock, and roots players who crave organic dynamics. The new Heritage Custom Shop 225 Standard P90 pickups, wound in-house with 42 AWG poly wire and Alnico 5 magnets, capture the essence of this body design with punch, warmth, and clarity. Together, they deliver everything from shimmering cleans to biting overdrive tones, perfectly balanced across the frequency spectrum.\u003c\/p\u003e\u003cp\u003eA comfortable ’60s neck profile offers smooth playability and vintage feel, while premium CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch uphold Heritage’s reputation for reliability and tone purity. The updated headstock veneer featuring the “Heritage” logo adds a refined visual identity to the guitar’s classic form.\u003c\/p\u003e\u003cp\u003eAvailable in a new Chestnut Burst finish and timeless favorites Trans Cherry, Ebony, and Original Sunburst, the H-530 is built for players who want resonance, responsiveness, and heritage craftsmanship in one beautifully made American hollow-body guitar.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Laminated Curly Maple (Top \u0026amp; Body)\u003c\/li\u003e\n\u003cli\u003eBody Color: Trans Cherry\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eRim Wood: Solid Curly Maple\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Dots\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard P90 (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Trapeze\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Black Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Black\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842770198681,"sku":"HRT-010151111","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010151111_2FHRT-010151111_1761702366510.jpg?v=1761791258"},{"product_id":"standard-ii-collection-h-530-electric-guitar-with-case-chestnut-burst","title":"Standard II Collection H-530 Electric Guitar with Case, Chestnut Burst","description":"\u003cp\u003eLightweight, resonant, and effortlessly expressive, the Heritage Standard II Collection H-530 is a masterclass in hollow-body design. Built at 225 Parsons Street in Kalamazoo, this model channels decades of archtop expertise into a versatile instrument that feels alive in the player’s hands.\u003c\/p\u003e\u003cp\u003eIts fully hollow construction unlocks a rich, airy resonance and quick note response that is ideal for blues, rock, and roots players who crave organic dynamics. The new Heritage Custom Shop 225 Standard P90 pickups, wound in-house with 42 AWG poly wire and Alnico 5 magnets, capture the essence of this body design with punch, warmth, and clarity. Together, they deliver everything from shimmering cleans to biting overdrive tones, perfectly balanced across the frequency spectrum.\u003c\/p\u003e\u003cp\u003eA comfortable ’60s neck profile offers smooth playability and vintage feel, while premium CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch uphold Heritage’s reputation for reliability and tone purity. The updated headstock veneer featuring the “Heritage” logo adds a refined visual identity to the guitar’s classic form.\u003c\/p\u003e\u003cp\u003eAvailable in a new Chestnut Burst finish and timeless favorites Trans Cherry, Ebony, and Original Sunburst, the H-530 is built for players who want resonance, responsiveness, and heritage craftsmanship in one beautifully made American hollow-body guitar.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Laminated Curly Maple (Top \u0026amp; Body)\u003c\/li\u003e\n\u003cli\u003eBody Color: Chestnut Burst\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eRim Wood: Solid Curly Maple\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Dots\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard P90 (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Trapeze\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Black Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Black\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842770296985,"sku":"HRT-010151112","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010151112_2FHRT-010151112_1761702402040.jpg?v=1761791263"},{"product_id":"standard-ii-collection-h-530-electric-guitar-with-case-original-sunburst","title":"Standard II Collection H-530 Electric Guitar with Case, Original Sunburst","description":"\u003cp\u003eLightweight, resonant, and effortlessly expressive, the Heritage Standard II Collection H-530 is a masterclass in hollow-body design. Built at 225 Parsons Street in Kalamazoo, this model channels decades of archtop expertise into a versatile instrument that feels alive in the player’s hands.\u003c\/p\u003e\u003cp\u003eIts fully hollow construction unlocks a rich, airy resonance and quick note response that is ideal for blues, rock, and roots players who crave organic dynamics. The new Heritage Custom Shop 225 Standard P90 pickups, wound in-house with 42 AWG poly wire and Alnico 5 magnets, capture the essence of this body design with punch, warmth, and clarity. Together, they deliver everything from shimmering cleans to biting overdrive tones, perfectly balanced across the frequency spectrum.\u003c\/p\u003e\u003cp\u003eA comfortable ’60s neck profile offers smooth playability and vintage feel, while premium CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch uphold Heritage’s reputation for reliability and tone purity. The updated headstock veneer featuring the “Heritage” logo adds a refined visual identity to the guitar’s classic form.\u003c\/p\u003e\u003cp\u003eAvailable in a new Chestnut Burst finish and timeless favorites Trans Cherry, Ebony, and Original Sunburst, the H-530 is built for players who want resonance, responsiveness, and heritage craftsmanship in one beautifully made American hollow-body guitar.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Laminated Curly Maple (Top \u0026amp; Body)\u003c\/li\u003e\n\u003cli\u003eBody Color: Original Sunburst\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eRim Wood: Solid Curly Maple\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Dots\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard P90 (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Trapeze\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Black Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Black\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842770493593,"sku":"HRT-010151123","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010151123_2FHRT-010151123_1761702441830.jpg?v=1761791274"},{"product_id":"standard-ii-collection-h-530-electric-guitar-with-case-ebony","title":"Standard II Collection H-530 Electric Guitar with Case, Ebony","description":"\u003cp\u003eLightweight, resonant, and effortlessly expressive, the Heritage Standard II Collection H-530 is a masterclass in hollow-body design. Built at 225 Parsons Street in Kalamazoo, this model channels decades of archtop expertise into a versatile instrument that feels alive in the player’s hands.\u003c\/p\u003e\u003cp\u003eIts fully hollow construction unlocks a rich, airy resonance and quick note response that is ideal for blues, rock, and roots players who crave organic dynamics. The new Heritage Custom Shop 225 Standard P90 pickups, wound in-house with 42 AWG poly wire and Alnico 5 magnets, capture the essence of this body design with punch, warmth, and clarity. Together, they deliver everything from shimmering cleans to biting overdrive tones, perfectly balanced across the frequency spectrum.\u003c\/p\u003e\u003cp\u003eA comfortable ’60s neck profile offers smooth playability and vintage feel, while premium CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch uphold Heritage’s reputation for reliability and tone purity. The updated headstock veneer featuring the “Heritage” logo adds a refined visual identity to the guitar’s classic form.\u003c\/p\u003e\u003cp\u003eAvailable in a new Chestnut Burst finish and timeless favorites Trans Cherry, Ebony, and Original Sunburst, the H-530 is built for players who want resonance, responsiveness, and heritage craftsmanship in one beautifully made American hollow-body guitar.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Laminated Curly Maple (Top \u0026amp; Body)\u003c\/li\u003e\n\u003cli\u003eBody Color: Ebony\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eRim Wood: Solid Curly Maple\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Dots\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard P90 (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Trapeze\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Black Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Black\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842770559129,"sku":"HRT-010151127","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010151127_2FHRT-010151127_1761702479650.jpg?v=1761791276"},{"product_id":"standard-ii-collection-h-535-electric-guitar-with-case-trans-cherry","title":"Standard II Collection H-535 Electric Guitar with Case, Trans Cherry","description":"\u003cp\u003eThe Heritage Standard II Collection H-535 continues the legacy of the Kalamazoo semi-hollow, combining expressive tone, versatile electronics, and refined craftsmanship in one elegant instrument. Built at 225 Parsons Street, this guitar celebrates the artistry of American guitars with subtle modern enhancements for today’s player.\u003c\/p\u003e\u003cp\u003eAt its heart are the Heritage Custom Shop 225 Standard Humbuckers, designed and wound in-house for a broad tonal spectrum and exceptional dynamic range. Crafted with 42 AWG plain enamel wire in the neck and 43 AWG poly wire in the bridge on Butyrate bobbins, and powered by 2.5” roughcast Alnico 5 magnets, these pickups deliver everything from rich, velvety jazz tones to biting rock clarity. Potted covers minimize unwanted feedback and ensure stability even at higher gain levels.\u003c\/p\u003e\u003cp\u003eThe H-535 also features modern series and parallel switching via push and pull tone pots, offering players expanded flexibility from warm, full-bodied humbucker sounds to bright, articulate single-coil textures without volume loss.\u003c\/p\u003e\u003cp\u003eIts maple laminate body provides resonance and clarity, paired with a comfortable ’60s neck profile that evokes vintage familiarity. The updated headstock, adorned with the new Heritage logo, refines the instrument’s silhouette, while premium electronics ensure reliable, professional-grade performance.\u003c\/p\u003e\u003cp\u003eOffered in a new Chestnut Burst finish alongside classics like Trans Cherry, Ebony, and Original Sunburst, the Standard II Collection H-535 stands as the perfect companion for players who seek both tonal diversity and timeless design.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Laminated Curly Maple (Top \u0026amp; Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Trans Cherry\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eRim Wood: Solid Curly Maple\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Dots\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch. Series\/Parallel Switching with Push\/Pull Pots\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Black Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Black\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842770657433,"sku":"HRT-010150111","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010150111_2FHRT-010150111_1761702524620.jpg?v=1761791284"},{"product_id":"standard-ii-collection-h-535-electric-guitar-with-case-chestnut-burst","title":"Standard II Collection H-535 Electric Guitar with Case, Chestnut Burst","description":"\u003cp\u003eThe Heritage Standard II Collection H-535 continues the legacy of the Kalamazoo semi-hollow, combining expressive tone, versatile electronics, and refined craftsmanship in one elegant instrument. Built at 225 Parsons Street, this guitar celebrates the artistry of American guitars with subtle modern enhancements for today’s player.\u003c\/p\u003e\u003cp\u003eAt its heart are the Heritage Custom Shop 225 Standard Humbuckers, designed and wound in-house for a broad tonal spectrum and exceptional dynamic range. Crafted with 42 AWG plain enamel wire in the neck and 43 AWG poly wire in the bridge on Butyrate bobbins, and powered by 2.5” roughcast Alnico 5 magnets, these pickups deliver everything from rich, velvety jazz tones to biting rock clarity. Potted covers minimize unwanted feedback and ensure stability even at higher gain levels.\u003c\/p\u003e\u003cp\u003eThe H-535 also features modern series and parallel switching via push and pull tone pots, offering players expanded flexibility from warm, full-bodied humbucker sounds to bright, articulate single-coil textures without volume loss.\u003c\/p\u003e\u003cp\u003eIts maple laminate body provides resonance and clarity, paired with a comfortable ’60s neck profile that evokes vintage familiarity. The updated headstock, adorned with the new Heritage logo, refines the instrument’s silhouette, while premium electronics ensure reliable, professional-grade performance.\u003c\/p\u003e\u003cp\u003eOffered in a new Chestnut Burst finish alongside classics like Trans Cherry, Ebony, and Original Sunburst, the Standard II Collection H-535 stands as the perfect companion for players who seek both tonal diversity and timeless design.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Laminated Curly Maple (Top \u0026amp; Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Chestnut Burst\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eRim Wood: Solid Curly Maple\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Dots\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch. Series\/Parallel Switching with Push\/Pull Pots\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Black Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Black\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842770755737,"sku":"HRT-010150112","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010150112_2FHRT-010150112_1761702566890.jpg?v=1761791290"},{"product_id":"standard-ii-collection-h-535-electric-guitar-with-case-original-sunburst","title":"Standard II Collection H-535 Electric Guitar with Case, Original Sunburst","description":"\u003cp\u003eThe Heritage Standard II Collection H-535 continues the legacy of the Kalamazoo semi-hollow, combining expressive tone, versatile electronics, and refined craftsmanship in one elegant instrument. Built at 225 Parsons Street, this guitar celebrates the artistry of American guitars with subtle modern enhancements for today’s player.\u003c\/p\u003e\u003cp\u003eAt its heart are the Heritage Custom Shop 225 Standard Humbuckers, designed and wound in-house for a broad tonal spectrum and exceptional dynamic range. Crafted with 42 AWG plain enamel wire in the neck and 43 AWG poly wire in the bridge on Butyrate bobbins, and powered by 2.5” roughcast Alnico 5 magnets, these pickups deliver everything from rich, velvety jazz tones to biting rock clarity. Potted covers minimize unwanted feedback and ensure stability even at higher gain levels.\u003c\/p\u003e\u003cp\u003eThe H-535 also features modern series and parallel switching via push and pull tone pots, offering players expanded flexibility from warm, full-bodied humbucker sounds to bright, articulate single-coil textures without volume loss.\u003c\/p\u003e\u003cp\u003eIts maple laminate body provides resonance and clarity, paired with a comfortable ’60s neck profile that evokes vintage familiarity. The updated headstock, adorned with the new Heritage logo, refines the instrument’s silhouette, while premium electronics ensure reliable, professional-grade performance.\u003c\/p\u003e\u003cp\u003eOffered in a new Chestnut Burst finish alongside classics like Trans Cherry, Ebony, and Original Sunburst, the Standard II Collection H-535 stands as the perfect companion for players who seek both tonal diversity and timeless design.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Laminated Curly Maple (Top \u0026amp; Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Original Sunburst\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eRim Wood: Solid Curly Maple\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Dots\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch. Series\/Parallel Switching with Push\/Pull Pots\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Black Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Black\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842770788505,"sku":"HRT-010150123","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010150123_2FHRT-010150123_1761702601330.jpg?v=1761791295"},{"product_id":"standard-ii-collection-h-535-electric-guitar-with-case-ebony","title":"Standard II Collection H-535 Electric Guitar with Case, Ebony","description":"\u003cp\u003eThe Heritage Standard II Collection H-535 continues the legacy of the Kalamazoo semi-hollow, combining expressive tone, versatile electronics, and refined craftsmanship in one elegant instrument. Built at 225 Parsons Street, this guitar celebrates the artistry of American guitars with subtle modern enhancements for today’s player.\u003c\/p\u003e\u003cp\u003eAt its heart are the Heritage Custom Shop 225 Standard Humbuckers, designed and wound in-house for a broad tonal spectrum and exceptional dynamic range. Crafted with 42 AWG plain enamel wire in the neck and 43 AWG poly wire in the bridge on Butyrate bobbins, and powered by 2.5” roughcast Alnico 5 magnets, these pickups deliver everything from rich, velvety jazz tones to biting rock clarity. Potted covers minimize unwanted feedback and ensure stability even at higher gain levels.\u003c\/p\u003e\u003cp\u003eThe H-535 also features modern series and parallel switching via push and pull tone pots, offering players expanded flexibility from warm, full-bodied humbucker sounds to bright, articulate single-coil textures without volume loss.\u003c\/p\u003e\u003cp\u003eIts maple laminate body provides resonance and clarity, paired with a comfortable ’60s neck profile that evokes vintage familiarity. The updated headstock, adorned with the new Heritage logo, refines the instrument’s silhouette, while premium electronics ensure reliable, professional-grade performance.\u003c\/p\u003e\u003cp\u003eOffered in a new Chestnut Burst finish alongside classics like Trans Cherry, Ebony, and Original Sunburst, the Standard II Collection H-535 stands as the perfect companion for players who seek both tonal diversity and timeless design.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Laminated Curly Maple (Top \u0026amp; Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Ebony\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eRim Wood: Solid Curly Maple\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Dots\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch. Series\/Parallel Switching with Push\/Pull Pots\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Black Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Black\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45842770886809,"sku":"HRT-010150127","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010150127_2FHRT-010150127_1761702641110.jpg?v=1761791298"},{"product_id":"standard-ii-collection-h-150-p90-electric-guitar-with-case-cherry","title":"Standard II Collection H-150 P90 Electric Guitar with Case, Cherry","description":"\u003cp\u003eThe Heritage Standard II Collection H-150 P90 is a powerful evolution of an American classic. Built at the iconic 225 Parsons Street factory in Kalamazoo, Michigan, this solid-body electric guitar embodies the spirit of the golden era while introducing refined modern craftsmanship and tone.\u003c\/p\u003e\u003cp\u003eIts genuine mahogany body features weight relief for enhanced playing comfort without sacrificing tonal depth or sustain. The result is a resonant and balanced instrument that sings with warmth and authority.\u003c\/p\u003e\u003cp\u003eAt the core of its sound lies a pair of newly designed Heritage Custom Shop 225 Standard P90 pickups, crafted and wound in-house for exceptional punch, clarity, and definition. Featuring 42 AWG poly wire and Alnico 5 magnets, these pickups deliver a fat, articulate tone with a tight low end and crisp highs, offering the perfect blend of vintage character and modern precision.\u003c\/p\u003e\u003cp\u003eThe H-150 P90’s ’60s neck profile ensures a familiar yet fluid playing experience, combining comfort and control in equal measure. Premium CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch guarantee reliable performance and signal purity, while the updated headstock veneer with the “Heritage” logo brings an elevated aesthetic to this modern classic.\u003c\/p\u003e\u003cp\u003eFinished in striking new colorways including Dirty Lemon Burst and Midnight Blue, alongside timeless favorites Cherry and Ebony, the Standard II Collection H-150 P90 stands as a proud testament to Heritage’s enduring craftsmanship, a guitar designed to inspire players for generations.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Curly Maple (Top) \/ Genuine Mahogany with Weight Relief (Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Cherry\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose Gloss\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard P90 (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch.\u003c\/li\u003e\n\u003cli\u003eBridge: Tune-O-Matic\u003c\/li\u003e\n\u003cli\u003eTailpiece: Stopbar\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":45854907400345,"sku":"HRT-010149134","price":2599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010149134_2FHRT-010149134_1762134534550.jpg?v=1762134549"},{"product_id":"standard-ii-collection-h-575-electric-guitar-with-case-original-sunburst","title":"Standard II Collection H-575 Electric Guitar with Case, Original Sunburst","description":"\u003cp\u003eCrafted in Kalamazoo, Michigan, at the legendary 225 Parsons Street factory, the Heritage Standard II Collection H-575 embodies the pinnacle of American archtop tradition. Built where generations of guitars have shaped modern music, this model reflects decades of craftsmanship while meeting the expressive demands of today’s jazz and blues professionals.\u003c\/p\u003e\u003cp\u003eDefined by its elegant body shape and fully hollow construction, the H-575 delivers remarkable acoustic depth and natural projection. A carved curly maple top and back are paired with solid curly maple rims, creating a foundation of warmth, clarity, and articulate note response. The genuine mahogany neck features a comfortable Standard C profile for smooth playability and effortless phrasing, while the updated headstock veneer bearing the “Heritage” logo adds a refined visual signature to its timeless silhouette.\u003c\/p\u003e\u003cp\u003eAt the heart of the instrument are the new Heritage Custom Shop 225 Standard Archtop Humbuckers, designed and wound in-house to complement the guitar’s resonant build. Crafted with 42 AWG poly wire and Alnico 2 magnets, these unpotted pickups with chrome covers faithfully capture the full character of the hollow body. Paired with premium CTS potentiometers and .022uF capacitors, they produce a transparent, balanced voice with rich harmonic detail, exceptional dynamic range, and the sensitivity required for nuanced playing.\u003c\/p\u003e\u003cp\u003eAvailable in Original Sunburst, the Standard II Collection H-575 stands as a refined expression of a Heritage classic. It is built for players who seek resonance, responsiveness, and the enduring quality of a beautifully made American archtop guitar.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Curly Maple (Carved Top \u0026amp; Back)\u003c\/li\u003e\n\u003cli\u003eBody Color: Original Sunburst\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose\u003c\/li\u003e\n\u003cli\u003eRim Wood: Solid Curly Maple\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: Standard C\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 20\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Dots\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Archtop Humbuckers (Neck \u0026amp; Bridge)\u003c\/li\u003e\n\u003cli\u003eControls: 2 x Volume, 2 x Tone, 3-Way Toggle\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors, 3-Way Toggle Switch\u003c\/li\u003e\n\u003cli\u003eBridge: Rosewood Adjustable\u003c\/li\u003e\n\u003cli\u003eTailpiece: Trapeze\u003c\/li\u003e\n\u003cli\u003ePickguard: Multiply Black\u003c\/li\u003e\n\u003cli\u003eStrings: GHS 11-52\u003c\/li\u003e\n\u003cli\u003eTuning Machines: 'Heritage' Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Chrome\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Black Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Black\u003c\/li\u003e\n\u003cli\u003eHard Case: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":46838977790105,"sku":"HRT-010155123","price":4499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010155123_2FHRT-010155123_1773884634720.jpg?v=1774358766"},{"product_id":"standard-ii-collection-h-137-electric-guitar-with-case-ebony","title":"Standard II Collection H-137 Electric Guitar with Case, Ebony","description":"\u003cp\u003eStripped back, resonant, and full of attitude, the Heritage Standard II Collection H-137 brings a single-pickup solid body to the Standard II lineup. Crafted at 225 Parsons Street in Kalamazoo, Michigan, it carries Heritage's American-made tradition into a leaner, more direct format built around the wood and a single, expressive voice.\u003c\/p\u003e\u003cp\u003eThe H-137 features a genuine mahogany body and neck paired with a rosewood fingerboard. With no second pickup routing to interrupt the wood, the solid body resonates more fully, lending a richer tonal character to every note. A new headstock veneer bearing the 'Heritage' logo elevates the aesthetic, while the '60s C neck profile delivers a slim, comfortable shape, inspired by the feel of vintage instruments.\u003c\/p\u003e\u003cp\u003eAt the bridge sits the Heritage Custom Shop 225 Standard Humbucker, designed and wound entirely in-house at 225 Parsons Street. Built around a 2.5-inch roughcast Alnico 5 magnet and left uncovered, it stays articulate under clean settings and opens up with punch and dynamic range under gain. Series\/parallel switching via a push\/pull tone pot widens the tonal vocabulary, pulling bright, single-coil-like clarity from a single pickup without the typical volume loss of coil-splitting.\u003c\/p\u003e\u003cp\u003eAvailable in Ebony and 3 Tone Sunburst finishes, the Standard II H-137 is a stripped-back, single-pickup take on a Heritage classic, made to bring American craftsmanship to more players.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Genuine Mahogany \u003c\/li\u003e\n\u003cli\u003eBody Color: Ebony\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers Bridge\u003c\/li\u003e\n\u003cli\u003eControls: 1 x Volume, 1 x Tone\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors,. Series\/Parallel switching with Push\/Pull Tone Pot\u003c\/li\u003e\n\u003cli\u003eBridge: Wraparound\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Nickel\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":47852803522713,"sku":"HRT-010154127","price":1899.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010154127_2FHRT-010154127_1779766924580.jpg?v=1779790876"},{"product_id":"standard-ii-collection-h-137-electric-guitar-with-case-3-tone-sunburst","title":"Standard II Collection H-137 Electric Guitar with Case, 3 Tone Sunburst","description":"\u003cp\u003eStripped back, resonant, and full of attitude, the Heritage Standard II Collection H-137 brings a single-pickup solid body to the Standard II lineup. Crafted at 225 Parsons Street in Kalamazoo, Michigan, it carries Heritage's American-made tradition into a leaner, more direct format built around the wood and a single, expressive voice.\u003c\/p\u003e\u003cp\u003eThe H-137 features a genuine mahogany body and neck paired with a rosewood fingerboard. With no second pickup routing to interrupt the wood, the solid body resonates more fully, lending a richer tonal character to every note. A new headstock veneer bearing the 'Heritage' logo elevates the aesthetic, while the '60s C neck profile delivers a slim, comfortable shape, inspired by the feel of vintage instruments.\u003c\/p\u003e\u003cp\u003eAt the bridge sits the Heritage Custom Shop 225 Standard Humbucker, designed and wound entirely in-house at 225 Parsons Street. Built around a 2.5-inch roughcast Alnico 5 magnet and left uncovered, it stays articulate under clean settings and opens up with punch and dynamic range under gain. Series\/parallel switching via a push\/pull tone pot widens the tonal vocabulary, pulling bright, single-coil-like clarity from a single pickup without the typical volume loss of coil-splitting.\u003c\/p\u003e\u003cp\u003eAvailable in Ebony and 3 Tone Sunburst finishes, the Standard II H-137 is a stripped-back, single-pickup take on a Heritage classic, made to bring American craftsmanship to more players.\u003c\/p\u003e\u003cp\u003eSpecifications:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBody Material: Genuine Mahogany \u003c\/li\u003e\n\u003cli\u003eBody Color: 3 Tone Sunburst\u003c\/li\u003e\n\u003cli\u003eBody Finish: Nitrocellulose\u003c\/li\u003e\n\u003cli\u003eFretboard Material: Rosewood\u003c\/li\u003e\n\u003cli\u003eFretboard Radius: 12\"\u003c\/li\u003e\n\u003cli\u003eFret Size: Jescar Medium Jumbo\u003c\/li\u003e\n\u003cli\u003eNut Material: Bone\u003c\/li\u003e\n\u003cli\u003eNeck Profile: 60s C (.847\" - .922\")\u003c\/li\u003e\n\u003cli\u003eNeck Wood: Genuine Mahogany\u003c\/li\u003e\n\u003cli\u003eHeadplate: Veneer with 'Heritage' Logo\u003c\/li\u003e\n\u003cli\u003eScale Length: 24-3\/4\"\u003c\/li\u003e\n\u003cli\u003eNo. of Frets: 22\u003c\/li\u003e\n\u003cli\u003eFretboard Inlays: Trapezoid\u003c\/li\u003e\n\u003cli\u003ePickup: Heritage Custom Shop 225 Standard Humbuckers Bridge\u003c\/li\u003e\n\u003cli\u003eControls: 1 x Volume, 1 x Tone\u003c\/li\u003e\n\u003cli\u003eElectronics: CTS Potentiometers, .022uF Capacitors,. Series\/Parallel switching with Push\/Pull Tone Pot\u003c\/li\u003e\n\u003cli\u003eBridge: Wraparound\u003c\/li\u003e\n\u003cli\u003ePickguard: Plastic\u003c\/li\u003e\n\u003cli\u003eStrings: Elixir 10-46\u003c\/li\u003e\n\u003cli\u003eTuning Machines: Heritage Tuners\u003c\/li\u003e\n\u003cli\u003eHardware Finish: Nickel\u003c\/li\u003e\n\u003cli\u003eControl Knobs: Top Hat\u003c\/li\u003e\n\u003cli\u003eSwitch Tip: Cream\u003c\/li\u003e\n\u003cli\u003eCase: Heritage Premium Standard Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heritage Guitars","offers":[{"title":"Default Title","offer_id":47852803588249,"sku":"HRT-010154190","price":1899.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1647\/6045\/files\/products_2FHRT-010154190_2FHRT-010154190_1779683100100.jpg?v=1779790885"}],"url":"https:\/\/heritageguitars.com\/collections\/standard-ii-collection.oembed","provider":"Heritage Guitars","version":"1.0","type":"link"}